Case study
Shriram Plast, Raipur · Pipe manufacturing · Raipur · Chhattisgarh
From invisible plant to fully booked demand.
Shriram Plast had zero online presence. Kavora rebuilt the FLOTUS brand and a content system — AI-assisted and real-floor production — so wholesalers and retailers could see a manufacturer, not a ghost plant.
3 mo
Fully booked sales run after the brand went live
0 → brand
From no online presence to a complete FLOTUS system
Pre-meet
Buyers recognizing the founder before he entered the room
IG live
Factory, portfolio, and product proof publishing on Instagram
The situation
Capability with no public proof.
Led by founder Ayush Agrawal, Shriram Plast sold pipes to wholesalers and retailers with strong floor capability — and zero online presence. Buyers had no way to recognize the brand before a meeting.
The work
Rebuild the brand, then the feed.
Kavora rebuilt the FLOTUS identity and a content system mixing AI-generated and real-life production so factory, portfolio, and product proof could live where buyers already scroll.
- FLOTUS brand rebuild for a manufacturing buyer audience
- Content mixing AI-assisted and real-floor production
- Instagram as the public proof layer for the plant
- Messaging that put the founder in the room before the handshake
What changed
Demand that filled the calendar
Shriram Plast had zero online presence when we started. We rebuilt their brand and built out a content system mixing AI-generated and real-life production — and the response was immediate: buyers began recognizing the founder before he'd even entered the room.
Three months fully booked
The demand the system generated kept them fully booked for three months straight — authority that showed up in sales, not just likes.
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